Igaming affiliate marketing system. Building strong relationships with affiliates is crucial for success in the iGaming industry. Igaming affiliate marketing system

 
Building strong relationships with affiliates is crucial for success in the iGaming industryIgaming affiliate marketing system  PartnerMatrix is fully adaptable for different

Our network of trusted affiliates. Of course, such activities as search engine optimization, pay-per-click advertising model and mass-media. Affiliates United helps turn your traffic into cash. More than ever, an efficient affiliate management system is essential for. iGaming is a great way to make some passive income for affiliate marketers. One of the most popular jobs in iGaming is the gaming artist. Win Systems. The Benefits of Tracking iGaming and Casino OffersiGaming Marketing in the Metaverse . Performcb. e. Setting Up Your Program. After all, the knowledge of which affiliate was responsible for which portion of the company’s traffic is vital for the iGaming affiliate marketing system to work. Let’s talk about your iGaming business. Here are the three steps you’ll need to take when creating a tracking pixel: Choose a platform: Multiple platforms, such as Google Tag Manager and Adobe Marketing Cloud, are available for creating tracking pixels. 7% of Facebook’s advertising audience in Mexico was female, while 48. Target any device, ISP carrier, operating system or browser in real-time by leveraging a massive and continually-updated device database. #1 Performance Marketing Network Worldwide. We have built and managed affiliate programs that have generated over $550 million in net win for iGaming companies. This brand from our list of right online casino affiliate programs is home to all of the sought-after titles, including tons of online slots, classic slots, and other options, such as eSports and a sportsbook. View our. Age restrictions vary from country to country, but they generally range between 18 and 21 years old not only in the EU, but globally. 5. approx. → In this […]The team is made up of experts in the industry, and they are always ready to develop and improve their work. In this tutorial, we will show you how to start affiliate marketing with online gambli. #1 Performance Marketing Network Worldwide. The process requires affiliate marketers to promote the brand by using various means for which they earn a commission on each sale they make or each customer they bring in. For iGaming operators, affiliate programmes are a key tool for growth and user acquisition. 14 days free, then starting from $299/month. By monitoring traffic, tracking player behavior, and conducting. PartnerMatrix is the complete Affiliate/Agent management multi-brand system with real-time statistics that helps you create, manage, track and analyse your own programs. N1 Partners is the official affiliate program in charge of promoting five brands: N1 Casino, N1Bet Casino, Slot Hunter Casino, Joo Casino, and Fight Club Casino. You can pick goods to sell based on your interests. See the Online Casino City listing for Omega Systems. In addition to this, one of his affiliate projects – was awarded “ Casino Affiliate of the Year” at the Affpapa Awards in year 2022, “ News Affiliate of the Year” at the Affpapa. → This article will delve into the qualities that make for excellent affiliate management strategies on iGaming platforms. The Affixite Affiliates Program offers an exciting opportunity to monetize the thriving igaming market through a reliable affiliate system. Affilka is an affiliate management software platform designed for the iGaming industry. With 25+ years of experience, Partimatch casino has one of the best legal affiliates programs in the business. An affiliate is considered to be an important contributor to the iGaming operators’ success, but the recent years have brought up additional obstacles, like heavy regulation and a fragmented online gambling sector for both affiliates, operators and suppliers. Building strong relationships with affiliates is crucial for success in the iGaming industry. We have built and managed affiliate programs that have generated over $550 million in net win for iGaming companies. If you use the postback URL as the traffic source, the steps are similar: Get the traffic source by clicking the ID to the tracker in the URL of the campaign. This model is most often used in affiliate marketing, where a partner. Yes. You can also create more effective promotions by targeting relevant audiences, setting realistic. As the operator, you get to choose to pay either a percentage-based commission or a flat fee. PartnerMatrix affiliate software gives full control over your online and offline marketing channel and strategy. Em conversa exclusiva com o GMB, ele dá dicas aos interessados em como entrar na área e afirma que devem procurar pessoas sérias e com a expertise. This affiliate program recurring commission is therefore staying live for the duration of the referred client’s active subscription. Acuant, Inc. The senior software developer will oversee a team of programmers whose tasks are design, game integration, debugging code, and back-end processes. As an operator, it is essential to understand the role of affiliate marketing and the significance of affiliate partnerships and programs in driving affiliate revenue growth. Affiliate marketing spend is slated to exceed $8 billion by 2022, up from $5. Using our advanced filters, select the casino and sportsbook. Here at Rush Consulting Ltd, we have more than 10 years of combined experience in the iGaming industry, across multiple jurisdictions and several different roles, positions and teams within high profile iGaming companies. WIN is a global technology supplier to the gaming industry, providing leading edge software, networks and support services for online lottery systems, server-based gaming devices and video lottery terminals. Personalized vs user-generated content. Tracking, Analytics, Fraud Detection. They guarantee consistently high player retention and undisputed player value. Affiliate marketing has always been highly competitive, and its scope within the iGaming industry is particularly intriguing. Affiliate marketing software’s open source options can be tempting. With over 15 years of experience in the affiliate marketing industry, our company has an innovative system that creates a “partners’ club,” where all partner operators benefit from exposure of their brand in a network that covers the global gaming and betting market. We asked one of our brightest sports encouragers and analysts, Mikhail Zhukov, to unveil the specifics of a successful iGaming campaign. Players gravitate towards a deeper sense of purpose and community fostered by in-game competition, social interaction, and collaboration – an. Powered by Smartico. 1. Out of the multiple marketing domains, iGaming has been one of the most lucrative niche and digital markets actively seek. 9 million by 2030. Services. According to the numbers, the industry was valued at $63. Elizabeth Sramek. We help support these strategic relationships, encouraging mutually beneficial outcomes. 5% instead of 30%. Radlett, England, United Kingdom. If you are using an effective affiliate system (online casino software usually has an affiliate module that facilitates easy management of their affiliate programs. Pedro Lucas é um dos maiores especialistas em afiliação do mercado brasileiro de jogos online, operando com sucesso no país em parceria com a Super Afiliados. With integrated payment methods, anti-fraud tools, and dedicated account management you will increase your traffic, sales, and expand your casino and sports/esports betting platform reach. RevenueLab is a results-driven affiliate marketing network. Betfair Affiliate Program. Affiliate Monitor: February 2022. Affiliate Marketing – the Most Valid Method of Online Casino Promotion. Marketing Incentive Resources. Repost Your Content on Medium and LinkedIn. CPA. TIP 2: Focus on Quality Content. Affiliate Program Management Staffing and Marketing. Affiliate marketing campaigns in the iGaming industry advertise a relevant iGaming platform to potential users, and ultimately push traffic to an operator’s iGaming site. Updated: July 21, 2023 Starting an affiliate program is the most reliable marketing method to help a casino or a sportsbook brand achieve maximum exposure on the digital scene. 11. Rank and convert new players. One of the most important tools for success in this industry is affiliate tracking software. Customer Support. Spot-on dating app marketing plan. Processes it Automates. 4. NuxGame is a program module designed for creating affiliate marketing networks and sports betting software referral systems with ready-made templates. FTDs generates commissions for the affiliates only when the referred players make their first-time deposit on your website. Different iGaming Content Types You Can Write For Your Affiliate Blog | Translation Royale. Affiliate Networks Measure business performance. Event focus: regulatory issues, operations, affiliate marketing,. As the iGaming industry continues its explosive growth, affiliates are poised to ride the wave of opportunity. All-in-One platform. 🌟 Our carefully curated list of affiliates. Operators arrive at a decision on which affiliate software solution to choose. Email *. Top. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic. The iGaming industry is fast-growing and highly competitive, so operators must use the best technology available to gain an advantage over their competitors. 5. iMonetizeit Ecom/Finance 4. Omega Systems. That’s no chump change. Explore the gaming affiliate business model and learn how to manage a high-performing affiliate programme with key tactics and strategies for success. 📈 Regular Stats & Updates: Stay in the know with real-time. Here's what you can expect: 💼 Comprehensive Affiliate Tracking: Keep a hawk's eye on your affiliates and their performance. Out of the multiple marketing domains, iGaming has been one of the most lucrative niche and digital markets actively seek. 4 million in 2021, it’s predicted to grow at a CAGR of 7. The network exempts you from handling all financial transactions. Ramping up iGaming content marketing campaigns entails being able to keep up the pace with the. Last year’s event was held in New York in April 2022, and the next will be held in Miami, Florida in April 2023. Discover the top affiliate networks of 2023 with our comprehensive catalogue. The gambling affiliates can get paid. com Affiliate marketing is one of the most popular strategies in iGaming. As an iGaming Affiliate Marketing Agency our relationships are built on trust and over multiple years. Explore our. Hence, this model not only. Some of the best on-page SEO strategies for iGaming affiliates include: Creating comprehensive, authoritative blog articles focused around one. Identifying and targeting the right audience is key. That means around 1. NEXT LEVEL AFFILIATE MARKETING (2 votes) 2 Reviews. Here’s five steps for meeting pre-launch requirements that should get. FREE TRIAL. 2. Here are a few common types of fraud to. 1Click Games. Moon Games . Products and Services. Scaleo. One dashboard to record it all. It’s easier to build a scalable referral program using automation. You can hit a payout of $30+ if you drive warmed-up traffic. We use cookies to provide functionality our TrafficStars Sites, personalize content and advertisements, to enable social media functionality and analyze our traffic. You will be given a lot of examples of fraud in multiple industries, including e-commerce, iGaming, casinos, retailers and more. How Common Are Affiliate Scams. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. The network exempts you from handling all financial transactions. iGaming affiliate forums and communities you must be part of. Affiliate Marketing in iGaming: Trends & Importance. iGaming and affiliate marketing has been inseparable for many years, mainly because the winning combination is proven to generate income in this fast-growing industry. iGaming ads have occupied a special place in affiliate marketing in the past decade. Here are a few key benefits our partner iGaming marketing platform offers: Advanced Tracking and Analytics: Scaleo offers advanced tracking and analytics features that enable affiliate marketers to track clicks, conversions, and other key metrics in real-time. Discover the top affiliate networks of 2023 with our comprehensive catalogue. Bonus Systems: Utilize gamified bonus systems that provide players with opportunities. Kairos Media Kairos Media is a social-first creative agency specialising in data-driven performance marketing. There are lots of payout models, and here’s the ones we recommend for iGaming offers: Cost Per Action (CPA). Omega Systems. These networks allow individuals or companies to earn commissions by referring players to online casinos, sports betting sites, and other gambling platforms. At this stage, operators aim to get results, establish an ongoing outcome analysis, and build productive relationships with their affiliates. This bonus type can be offered to a non-registered player who can. Medium is a popular blogging platform that allows anyone, from amateur writers to large companies, to tell their story online. Such precise orientation on the particular audience minimises fund wastes. The software supports all commission plans and structures from CPA to Rev-share deals and more. Cookie Stuffing. Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR! Visit Casino City's directory of more than 15,000 land-based casino and gaming suppliers at CasinoVendors. It is anticipated that $8. Affiliates can become successful operators only if they are backed by a powerful gambling platform and provided they have a solid marketing and player retention plan. This is where your intended audience comes into play. Scaleo is for you if you are looking for effective and trustworthy affiliate tracking software to optimize your affiliate iGaming efforts and streamline your reporting. Search Engine Optimization and traffic boosting. On top of this, operators will pay an extra $340 per qualified person and $275 per UBO. However, some programs are similar to advertising campaigns in. The Epic Games affiliate program offers a 5% base commission on sales with a 30-day. The third party. Most Popular iGaming Affiliate Marketing Commissions in the Industry In this blog, you'll learn about types of iGaming affiliate commissions & things to consider when configuring iGaming affiliate commission plans Products MOBILE MARKETING Attribute and Measure User Activity in Real Time iOS Attribution Explore iOS Market Without Obstacles Nux Game. The number one thing every iGaming business utilizing affiliate marketing services should do is implement forms of identifying traffic sources. PartnerMatrix’s data, based on 60,000+ gambling affiliates, shows that the average CPA offer in the iGaming industry varies around $50-100 per acquisition. NuxGame’s Casino Affiliate Marketing Software is built to provide convenience and efficiencies to all users, including administrators and affiliates. iGaming operators can pay affiliates via automated and manual payment methods such as Neteller, Skrill, Cryptoprocessing, and bank transfer. If you have any interest in the UK iGaming affiliate sector, it might be best to wait until there is some clarity regarding the new licensing system. A panel of experts agree that affiliates are essential for success in the iGaming Asian arena, if chosen wisely, but channels have to be well selected. Different commission plans can be assigned per product and brand. CrakRevenue. Built-in features and services designed to help both parties navigate through the world of iGaming, deliver strong market performance, and boost overall brand recognition - all with the purpose of ending up on the winning path. Launching a casino affiliate program may seem like a daunting task, but if you follow our tips, you’ll be on your way to a successful program in no time. We are specialized in the category gambling affiliates. Chargeback fraud: iGaming sites often act as e-wallets, where players can deposit funds using credit cards. This is an all-in-one affiliate management software. In 2024, the best and the most effective way to promote a casino affiliate website is through affiliate marketing. Affiliate marketing and iGaming business are as solid as ever. Generally, affiliates ask for $0. (PRESS RELEASE) -- NuxGame, the B2B iGaming software provider, presents the latest update to its iGaming partner and marketing tools - Agent and Affiliate systems. By partnering with affiliates with an. Rank and convert new players. Consequently, he’s been using the best methods. Create, manage, track and analyze your. RevShare Commission: This percentage represents a share in the revenue the casino makes off the referred player, typically between 20% – 50%. 1. Cybersecurity is not just a necessary. Since most clients are from a B2B sector, subscriptions generally remain for years and are billed monthly. TrafficManager advanced, fast, and fully customizable white label affiliate tracking and management platform that will form a complete ecosystem for your affiliate program/network: Simplicity by design. With the entire global iGaming industry facing increased demand thanks to COVID 19, there is a massive scope in affiliate marketing. When we talk about bringing new players that will stay and continue playing on your iGaming platform a little longer than usual, there is no way not to mention affiliate marketing. Here are top tools and how can they help you with your marketing efforts: Tool Name. RevenueLab is an iGaming affiliate network that assists its partners with all issues. The potential of affiliate marketing can be seen from the example of one affiliated media group that generated €106 million in revenue in 2020 from its. In fact, with the right approach and some simple steps, you can set up an amazing program that will draw in new customers and keep existing ones engaged. Threshold method – when an affiliate is required to reach a certain number of commissions (or earn a certain sum) to be eligible for a. The iGaming industry has been booming for many years now, expected to reach a total revenue of $152 billion this year. Here are three tips for finding a strong iGaming affiliate marketing partner. Kinguin. You should ensure that your content is delightful, attractive, and engaging to keep the. Hybrid Commission:. Speak to an expert at Trackier to see how we can help you make impactful campaigns! REQUEST DEMO. affiliate marketing, payments management, and so much more! Expertise. The iGaming industry, which encompasses online gambling platforms, heavily relies on the fusion of technology and marketing strategies to thrive in today's digital landscape. June 2, 2023. Different commission plans can be assigned per product and brand. Also, be critical of the plugins you will be using. Affiliate Networks Measure business performance. And when we say “the best,” we mean “the programs that convert the most. See the Online Casino City listing for Omega Systems. on-Boarding Journey to success starts. In many ways, your target audience affects your success as an affiliate marketer, including the type of content you create. When working with clients on social campaigns. 9% and reach $36. Multi-purpose iGaming. This fully licensed affiliate and agent system makes it easy for operators to easily manage affiliate marketing. 4. 1. This affiliate management system is designed to provide greater convenience to all users, including administrators and affiliates. Scaleo is an affiliate network software that provides the greatest iGaming discounts. Please choose. Businesses with more than 3–5 partners need a system. Leverage On-Page SEO. -. Most affiliate marketing programs pay commission based on the number of sales. The program covers several casino sites, including Bob casino, Betano casino, Betchan casino, etc. Look no further than gamification! Gamification involves incorporating elements from video games, such as rewards and achievements, into real-world activities like marketing, which not only enhances customer engagement but also fosters an immersive experience that promotes loyalty. Outlook for Brands Best Casino Affiliate Programs - Top Paying Programs . Google+. Conduct market research to understand what types of players are most likely to engage with your offers. For the partner, cybersecurity protects their business and personal information. Most online casino and sportsbook fans would be familiar with this kind of iGaming affiliate content, and for a good reason: it consistently draws interest. Launched in 2009, 15 Marketing looks after many major gaming brands. Please complete the form, and our team will reach out to you as soon as possible. Your performance marketing tool to manage affiliates, track their advertising campaigns, analyze their players, optimize your marketing expenses and pay out affiliate rewards on time. Operators arrive at a decision on which affiliate software solution to choose. Today, 86% of US publishers resort to the services of partners for effective targeting advertising. Let’s take a quick look at gambling demographics. Also, it retails gaming desktops, laptops, workstations, custom and prebuilt hardware, and accessories. 15 Marketing Ltd. Fraudsters know this and create new accounts to take advantage of numerous promotions, which further exacerbates the. Online gambling is legal for people over 21. As it continues to develop, it has the potential to become the perfect environment for gambling companies to thrive. Affiliate marketing is a marketing strategy in which a business pays a commission to individuals or other companies to promote and sell its products or services. A collaboration between the owner of a project and a publisher is based on mutually beneficial conditions. This article will list the best events to attend and meet industry experts and peers throughout 2023. The iGaming vertical is a term used in the online gaming industry to describe the activity of playing games for money or prizes. This is the second biggest casino in the US (the biggest one is in Oklahoma) Foxwood casino (owned by Pequot tribe) Connecticut Lottery. As 6,000 senior executives are expected to attend, the SBC Summit Barcelona venue will be divided into 5 zones. According to Meta data released in early 2022, 51. With a unique management system, Paynura is the most advanced and easy to use affiliate solution on the market. This is where affiliate marketing comes into play. Trackier’s in-house fraud prevention tool allows businesses to get an overview of their affiliates and the various affiliate marketing mechanisms in place for a Gambling platform or iGaming casino. No matter how good the CMS is, a bad plugin can make the whole system insecure or unstable. Enhance your marketing ROI with the right platform. Yes! Automation is one of the best solutions for detecting affiliate fraud. Read on to discover the top affiliate marketing networks in iGaming. And as in any other vertical, success depends. Planning Stage. Affiliate marketing in the iGaming industry is all about bringing in targeted quality traffic. Affise Performance is suitable for any iGaming business. iGaming operators quickly understood the benefit of affiliates in the industry and started adapting such. The main goal is to assist brands in promoting themselves via affiliate marketers. Spot-on dating app marketing plan. To get more traffic and sales from your affiliate program, you must set up and grow a network of digital marketers. With a refreshing new outlook, Affilia was founded in 2018 by a team boasting over 30 years of collective expertise. Customer Support. I’m thinking about using the affiliate. 6 billion people worldwide gamble and 4. This is due to the emergence of new markets and the overall development of the iGaming industry, generating more money than the Hollywood movie industry (which is around $140 billion). The iGaming space is evolving, with the global regulated gambling market projected to grow by $260. It is a result of our in-depth knowledge of the industry and our constant efforts to make our clients excel in their businesses. Best iGaming affiliate platforms in 2023 AffPapa GPWA Affiliate Guard Dog Bojoko SlotsCalendar AskGamblers Better Collective Affiliate Future Rakatech Odds. Most Popular iGaming Affiliate Marketing Commissions in the Industry In this blog, you'll learn about types of iGaming affiliate commissions & things to consider. To run your affiliate business, BetConstruct offers you a totally redesigned Affiliate software that is built based on the newest technologies. request a demo Look What’s in the Box Yes. Enjoy our. If unresolved, these disputes can cause irreparable damage to the relationship between the two parties. This could be, for example, online casino gaming, or it could refer to sports betting done through a website as opposed to a traditional bookmaker. Setting objectives is a crucial step in creating a successful iGaming affiliate marketing program. : April 2 to 4, 2023. iGaming. However, this led to lost revenue, poor leads, and inefficiencies. The list of payment systems cater to bettor preferences for deposits and withdrawals in each GEO MegaPari operates. Unite your iGaming brands into one affiliate program and manage them from one admin panel. Skilled in team management, project management, and stakeholder engagement. The affiliate marketing platform comes with a variety of built-in integrated payment systems. Pros and cons table & Summary Table of Best Affiliate Platforms⚡️. Watch on. They can also use AI to generate content for their blogs, websites, social media sites, and emails. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. Unite your iGaming brands into one affiliate program and manage them from. Strategy 3: use retargeting. The course is designed to. Casinos / gambling have a very well entrenched affiliate network. N1 Partners. GT Affiliates allows competitive bookmakers and casino operators to easily manage this endeavour from one centralised platform, thanks to its unique work process organisation options. In the realm of iGaming, fraud occurs when unscrupulous players or affiliates attempt to game the system for personal gain. These platforms include online casinos, poker rooms and sports betting sites. This is one of the most common. Launched in 2009, 15 Marketing looks after many major gaming brands. AffPapa, founded in 2020, is the ultimate iGaming directory that connects affiliates and operators for a fruitful partnership. Affiliate marketing is a real speciality of Mustard Digital and our services include a master affiliate network, programme management, setup, strategy and development. The Metaverse has really sparked a fire in the iGaming industry. Proactive affiliate program management is the best way to ensure the affiliate channel is a long-term success. . First and foremost, you’ll need to decide on the key details of your program. Contact us. Affiliate marketing made this possible. To ensure safety and efficiency, businesses that provide iGaming software build flexible and easy-to-take advantage affiliate systems with their client’s interests. There are various methods of how to put forward an Internet gambling parlour, but affiliate marketing is worthy of being called the most successful among others. Tons of insightful data from mobile and web attribution. Your full name *. Simply put, it involves the use of third parties to promote products and services in exchange for a commission. Top Gaming Affiliate Programs. The Fer0x Casino lifts the burden of player retention, allowing you to focus on providing an exceptional gaming experience to keep your players engaged. The iGaming sector is renowned for its strict regulations on marketing practices, posing challenges for operators aiming to thrive in online gaming ventures, including online sports betting, casinos, and other gaming. 12. The online gaming industry is a living system which cannot function properly without interconnected parties. There is a management component as well. Ideal for: Ideal for any. “The awards are purely for the igaming affiliate world and are a central part of the iGB Affiliate London experience. With over one billion listings from a wide range of product categories, eBay's affiliate program shares a lot of the same advantages as Amazon's — well-known brand, high. Simple tracking. For iGaming companies, cybersecurity protects their customers’ data and preserves the integrity of their games. While the prevalence of iGaming affiliate fraud is growing in the gambling sector, there are ways to avoid it, with the main one being working with reputable firms and integrating robust affiliate tracking systems. To ensure safety and efficiency, businesses that provide iGaming software build flexible and easy-to-take advantage affiliate systems with their client’s interests and preferences in mind. ClickDealer. around 4,000 registrations per month. PartnerMatrix back-office simplifies Affiliate Managers’ job. GVC Affiliates. Processes it Automates. Elizabeth is a Senior Content Manager at Scaleo. While theoretically affiliate marketing can be managed manually, it is rarely considered in practice. Welcome to the world of iGaming affiliate marketing, where you can earn money by promoting online gaming platforms. Your iGaming Software Provider. Pros and cons table & Summary Table of Best Affiliate Platforms⚡️. Self-exclusion fraud: offering players the opportunity to mark themselves as problem gamblers is a legal requirement. - Work with operators that use good affiliate systems, such as Netrefer and Income Access. Casino Affiliate Programs (CAP) connects your sports betting, casino or iGaming affiliate publication with advertiser deals and provides the tools and answers you need to make smart, revenue-driven decisions about your casino, sports betting, poker, fantasy sports or other iGaming business. In 2023, specialists will gather again to find new business opportunities and build their. The One-Stop-Shop In Affiliate Marketing. Radlett, England, United Kingdom. You don’t need to have any previous knowledge or experience in. The first step in this process is to define clear and specific goals for the program. Success in gambling affiliate marketing doesn’t come overnight, but the following insider tips can give you a significant leg up: Target the Right Audience. Time to upgrade your partner marketing strategies with Trackier. Kairos Media is a social-first creative agency specialising in data-driven performance marketing. United StatesCarefully scrutinizing your own traffic data and that of your competitors is one of the most powerful iGaming affiliate marketing strategies. Commissions range from 2% – 5% on sales of new PC games, and you can also earn 3% – 6% on non-gaming items like books and comics. When working with clients on social campaigns Kairos offers a 360-degree approach, combining a unique combination of science (the data) and art (the creative). Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. The emphasis is on control, speed and ease of use. Affiliates are “hired” by businesses worldwide to drive traffic to their online gaming brands via referral links.